Like a lot of good things in life, it all started with a motorcycle. An obsession with motorcycles and motorcycle gear morphed into the launch of Joe Rocket in 1994, manufacturing quality motorcycle jackets. Joe Rocket’s “Phoenix” nylon jacket sold a hundred thousand pieces because the perforated, fully armored jacket was the first to provide serious hot weather protection and keep the rider cool. Then after sponsoring 17-year-old Nicky Hayden, Joe Rocket became etched in motorcycle racing culture. Joe Rocket went on to expand its motorcycle gear to include helmets, pants, luggage, boots, and gloves - all designed ahead of the curve of protective motorcycle apparel.
Over the years, Rocket has worked with some of the most exciting racers in the business, including seven-time AMA Grand National Champion Chris Carr, Superbike World Champion Ben Spies, and AMA Superbike Champion Mat Mladin. And Joe Rocket has inspired some incredibly loyal customers who have ridden to every corner of the earth in their Joe Rocket jackets. Some have gotten married in their Joe Rocket jackets. Some proudly wear the Joe Rocket tattoo. Motorcycle Superstore carries a full line of Joe Rocket motorcycle gear right here so you can wear the classic Joe Rocket name and stay on the cutting-edge of style and protection.
