Industry Involvement

Passion, Pride and Performance - That's what sets apart from the competition.

As die-hard motorcycle enthusiasts, it's second nature for us to support the motorcycle industry and the fans that love it as much as we do. From road racing to flat track to motocross, you’ll find the brand at local tracks, major amateur events and professional races across the country.

At, our sponsorship efforts are focused on the grassroots portion of our industry. We support our local track heroes and are proud partners of the Loretta Lynn AMA Amateur National Motocross Championships . Loretta’s has been the launching pad for the top motocross and Supercross racers in the world - riders like Ricky Carmichael, James Stewart, Ryan Villopoto and Ryan Dungey are all graduates and now motorcycle racing superstars. We make it to Loretta's every year and love every minute of watching these passionate amateur racers compete to make their dreams come true. This year, along with the Loretta Lynn Amateur event, we’re also sponsoring the holeshot awards for the Ricky Carmichael Amateur Supercross Championships at this year’s Daytona Supercross event. We jumped at the chance to team up with a superstar like Carmichael to support these amateur racers as they tackle the same track as the pros of Supercross, designed by Carmichael himself.

Motorcycle racing has been around longer than any of us have been alive. It ignites a fire inside all of us that can be hard to explain… you just have to feel it. Flat Track is the oldest form of motorcycle racing in the US, and is unquestionably one of our favorites. The AMA Pro Grand National Championship flat-track series travels the country to exhibit mind-numbing speed and bike control on dirt tracks to sold-out audiences at local fairgrounds, racetracks and arenas. As the title sponsor of the entry-level AMA Pro Motorcycle-Superstore Pro Singles class, we are supporting the up-and-coming racers who are battling their way through this proving ground towards the Expert Singles and then Expert Twins classes. These racers compete throughout the season for our $25,000 year-end points fund that puts money back into their pockets, making it easier for them to continue to make it out to these races and compete from year to year. If you haven't hit a Flat Track race, you better add it to your bucket list, because there's nothing like it. With our friends over at AMA Pro Racing, we’re proud to support the resurgence of this classic form of motorcycle racing that has spawned some of the top riders worldwide, including MotoGP superstars like Nicky Hayden.

We've expanded our AMA Pro Racing partnership to include the Road Racing Series as title sponsor of the AMA Pro SuperSport class. SuperSport is known as the introductory level of road racing that elevates riders to eventual stardom in national and world SuperBike and MotoGP series. Our SuperSport class is filled with young talent and hungry riders, which makes for some of the most exciting road racing in the circuit. This year we've taken it one step farther and sponsored an entire SuperSport race team, piloted by 16-year-old rising star Devon McDonough (DM63). We like to join in the racing fun hands-on, so we show up and play an active role in supporting major race events like the AMA Pro Racing season opener at Daytona Bike Week, Infineon’s West Coast Moto Jam, and the U.S. rounds of MotoGP at Mazda Raceway Laguna Seca and Indianapolis Motor Speedway. It's a tough job, but somebody's got to do it.

EnduroCross is one the most challenging forms of motorcycle racing, and since its inception nearly a decade ago, some consider it to be the most exciting form of racing on the planet, and we don't argue. We are pumped to be an associate sponsor of the EnduroCross Series and encourage you to watch some of the top names in the sport battle their way over boulder pits, round logs, mini-waterfalls and other inconveniently placed obstacles. The outdoor-themed race format is held at some of the largest indoor arenas in the country and has been selling out to thousands of fans. EnduroCross is not for the faint of heart, it's a modern day arena filled with all the guts and glory of true warriors, the ultimate man and machine against the beast of his or her own limitations.

For the 2012 season, we’ve stepped-up our race sponsorship efforts even more by offering our Bell Helmet Helmet Contingency Rider Support program. In conjunction with our friends at Bell, we’ve designed beautiful Team racing graphics for the top-of-the-line Bell Moto-9 and Bell Star racing helmets. These team helmets have been offered to AMA Pro Racing riders in both of our sponsored classes, the AMA Pro SuperSport class, and AMA Pro Pro Singles Flat-Track class. Riders who race in our helmets are then eligible to earn a piece of the $50,000 contingency fund as another way to support these up-and-coming riders as they pursue their passion for these exhilarating sports.  Watch out for our blue and silver helmets at all kinds of racing events throughout 2012, even offroad events like GNCC and WORCS.

Our families and friends say we're obsessed and we work too hard. Some wonder why or how we do what we do. Simple… twist the throttle and lean, jump, climb or slide - we love it - the unspoken language amongst motorcyclists, where a simple wave says it all. You’ll find’s passion and pride performing in every aspect of our existence. We are proud to support the riders, the race venues and most of all, the communities that embrace it all.

Now go ride!

- The Team at Motorcycle Superstore