Company History

The First Office The First Office

Motorcycle Superstore was founded by Don Becklin in 1998 from the attic of his grandfather’s house in the small town of Grants Pass, Oregon. Don was racing motorcycles and dreaming of starting his own business. Many people thought his idea of selling motorcycle gear online seemed as risky as racing sportbikes. By integrating his passion for motorcycles with an intuitive understanding of the Internet, Motorcycle Superstore was born, turning a dream into reality. That same year, Google took the Internet by storm; and over the next several years, Google helped to transform the Web from an unfamiliar medium into a universal household necessity. The timing couldn’t have been more perfect. By 2000, the business moved out of the attic and immersed itself into the Southern Oregon economy with a bustling warehouse, corporate office and competitive retail outlet. Within a few short years, a rapidly growing customer base necessitated yet another expansion into four separate facilities to house the growing enterprise. From humble beginnings, Motorcycle Superstore has since grown into the premier motorcycle apparel, parts and accessories retailer in the United States.

Desert Race

One main advantage that has supported this rapid growth has been the qualified team of people working at Motorcycle Superstore. By seeking out the best candidates in each field and ensuring a personal connection to the industry, the Motorcycle Superstore team has set a precedent. From the beginning, Don put his faith in the idea that invested employees lead to satisfied customers. Employees remain loyal and motivated through creative incentives, a strong team atmosphere and an emphasis on promoting from within. Most of our employees love to ride, and a staff made up of motorcycle enthusiasts and product experts translates to industry-leading customer service. But as a new decade brings advanced technology, savvy Internet users and a changing economy, our staff is challenged and more dedicated than ever to ensuring that our customers are satisfied.

Warehouse Holeshot Kid

Motorcycle Superstore’s corporate headquarters remains in Southern Oregon, but our efforts to increase speed and efficiency has led us across the country, with the addition of an East Coast Distribution Center. Our goal is to consistently exceed your expectations. We understand the importance of being ready for your next ride, which is why we handle customer service inquiries with care, guarantee lowest prices and ensure fast delivery. It’s our own passion for riding which ensures that Motorcycle Superstore will always stock the latest motorcycle helmets, riding gear, tires, accessories and parts. When you choose to shop with us, we promise to get them to you as quickly as possible.

Motorcycle Superstore isn’t just about selling the best gear for lowest prices; we actively seek out ways to give back to the racing and riding communities with sponsorships, charity benefits and generous donations. Affiliations with organizations such as St. Jude’s Children’s Hospital, RiderDown Foundation and Children’s Miracle Network are just a few of the ways we connect with riders and their families. We stay true to our roots and regularly participate in hometown events to support the local motorcycle clubs. We recognize the need for a healthy image and sustainable land use, which led us to partner with environmental experts like the BlueRibbon Coalition and Tread Lightly. We are proud to support the industry at its grass roots levels, including, but not limited to, the amateur racing at Loretta Lynn’s MX championships and the historical Grand National Championship Flat Track series. We’re race fans through and through, racing is at the heart of our culture so you’ll definitely see us out and about at events ranging from MotoGP to motocross to enduro.

We wouldn’t be where we are today without the support of passionate motorcycle riders like you. We appreciate your business and we promise to do our best and continue to earn it.

- The Motorcycle Superstore Team